7 popular types of content in Instagram. Content plan for Instagram: rules, templates, examples. Types of posts or what

If you create or sell something that can be beautifully photographed, then most likely you already have in Instagram. If not yet, you should register there. Because Instagram sells! True, it is worth considering that Instagram is still a social network, not an online store. And people come here for communication, and not for shopping. Therefore, that the passers-spent passersby remain in your account for a long time, fell in love with him and one day became buyers, they should be interested with you. What to publish and how to make your business account interesting? This will be discussed.

1. Selling content

If you want to sell through Instagram, then in your account should be promotional content - product photos with descriptions of characteristics, advantages, cost and other commercial attributes.

Photos on a white background, which look perfectly on the showcase of the online store, for instagram are not very suitable.

Photos for Instagram are conceptual, bright, interesting, beautiful pictures on which the goods appear in the most advantageous light. If in your case the color matters (for example, you sell clothes or decorations), it is better to do without photo filters, so as not to distort the idea of \u200b\u200bthe product.

Selling content should not be abused and from time to time it needs to be diluted with something else: interesting, ridiculous or useful.

2. Stormitelling

In the social network, people come for communication, so do not be lazy to communicate. ! It may be stories about how you came up to open your store, why you chose this niche. There may be a story personally about you or a story about how the store has changed your life. And even better - the story of how your product will change (or already changes) the life of your customers.

3. Reviews

Very important. Thanks to them, your potential buyers begin to trust you, which will later affect the purchase decision. In addition, Instagram reviews are easier to collect than on the site or in other social networks. So why not use it?

Collect reviews everywhere where you write them (on the site, in the mail, in WhatsApp, in SMS, in Instagram) and publish them in your account. This is done using screenshots or reposts.

4. News

Every day we are tens of times updating the Instagram tape. And how many times go to the "News" section on the site of your favorite brand? If you go there at all ... Through Instagram, it is much easier and faster to convey the news of your company to your audience.

Tell about promotions, discounts, updates, changes in the conditions of delivery, moving, changing the phone and everything that happens in the company. If the news suddenly not at all, they can always be invented. The new flower on the office windowsill is also a completely info occasion. Especially in Instagram.

5. Backstage

People always want to look behind the scenes. In general, this is one of the reasons for the popularity of social networks - it is easy to spill that it eats for breakfast a favorite fitness coach and in which club the adorable singer after the concert. Registering a business account, you also became a "a little star", which means you can sometimes, for a variety, show your "kitchen" to subscribers.

If you yourself produce your products, show the production process, whether sketches or machines. The champ challenge on the programmer's table, helping him to catch inspiration from the space and work on the usability of your site, too good! Familiarize subscribers with employees, tell those who form their orders and packs the parcels.

6. Learning

Users always have a lot of questions: how to care how to wash, to whom it works, how it works, why is it at all? Take your subscribers how to use your product. Maybe they have not yet understood that he is urgently needed - so explain it to them!

In addition, you can ask the subscribers themselves. Sometimes you can get unexpected and useful ideas.

7. Delivery and contacts

Even if you have a phone, mail and site in your profile, even if you have a whole section about delivery, even if you write that deliver around the world under each photo in Instagram - you will still be constantly about it All ask. So why not anticipate these questions?

Create a beautiful picture with some informative inscription, like "all about delivery", and periodically publish it (or different pictures with one inscription in one style) and tell us about how, where, how fast you deliver and how much worth it. In the same place or separate post, tell about how to contact you.

8. Motivashushki and humor

Try to choose these pictures that will be close to your topic. That is, just cute cats worth posting only if you are a pet store or nursery.

9. Polls

In Instagram, there is no possibility to attach to the post or VKontakte. Well, okay! No one prevents you from creating a survey yourself.

For example, if you sell ties, take a picture of the shirt with two ties, lay out in Instagram and ask what tie is better: right or left?

Such posts allow subscribers to express their opinion and usually gain a lot of comments, showing good activity. People are always happy to express their opinion, especially if they asked about him.

10. Drawings

'And, this is a relatively cheap way to declare yourself in Instagram. The price of the question depends on the prize that you are ready to offer.

Such content not only dilutes your posts, but also has good chances to become viral and attract new subscribers to your account.

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Planning and auto access in Instagram (postponed posting)

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Finally

All these posts can be periodically repeated, changing pictures and texts. In order not to get confused, make the content plan for a month ahead, thinking in advance that and what time is it better to publish.

Bonus: In terms of note all the professional, important and just close holidays for you in the spirit and you will immediately know when it is worth running one or another. However, even without any shares, a holiday is a chic info-supply and the opportunity to once again say something pleasant to its subscribers.

How to improve Content in Instagram?

How to make an Account in Instagram better? What content is published on the site, and what are the rules of work to apply SMMER?

Beautiful pictures

Try to post on the page Beautiful unique photos. And in order to personally do not reduce the organic scope of the account, refuse or at least minimize the use of banners.

Unattractive pictures - the place in the gallery

Under the gallery in this case, several photos placed in one post are meant. The user meets the publication, turning one frame after another. This is an excellent solution for those who are forced to pour ugly content in Instagram. For example, medical photos.

Do not use collage

Social playground Instagram is not the most good place for posting collages. And the reason for this is only one - such content looks bad.

This is what should be under each post. If you have nothing to say, wait for a more suitable moment. But you do not need to pour pictures to the page "For Talk". Choose the most relevant hasties and make them part of the signature.

Author and original content

If earlier unique content was created on a voluntary basis (at the request of users), now instagram is resolutely configured to complete the extermination of the hellish copying machine.

Content adaptation under Instagram

When creating a new content, remember the system limits:

Do not forget to copy

Links to other external resources also do not work on the site. There is no formatting of text in Instagram, so users are forced to deal with paragraphs on their own, as well as add smiles for emotional text color.

Involvement

Publish only interesting, useful and fascinating content. Otherwise, you risk becoming a victim of an internal system algorithm, which "brands" unpopular records. So that users have been able to interact with your content, arrange prize contests for them, spend serious and funny surveys, invent quests.

Stories and online broadcasts

Want to establish good contact and trust relationship with subscribers? Use history and broadcast for these purposes. The competent application of the formats available on the site will provide a variety of follovers.

RESULTS

1. "Fill" a personal profile with the mind and tasteful;
2. Use galleries if you want to show the audience not the most diligent pictures;
3. Create original content;
4. Watch out for the social network trends and adapt the content to them;
5. We regularly work on improving the involvement of users.

Questions considered in the material:

• Algorithm for issuing publications
• New principle of working with involvement
• Planning publications
• New instruments Instagram

In 2012, Facebook bought instagram and although it was stated that the application would develop independently of the social network, trace some of the influence of new owners can still be traced. Now Instagram is increasingly reminiscent of Mix with features from basic social networks and audiovisual mobile applications. In this article, consider the important changes in the popular content channel of promotion and find out which trends work best.

Algorithm for issuing publications

In March 2016, Instagram launched an algorithm for issuing publications. Posts are no longer shown in chronological order, the first in the tape appears most interesting for a particular user according to the algorithm.

After you have published content, it will be seen only 10% of your audience, which will decide how interesting it is. If this part of the subscribers put likes, commetes or delay his attention to publication, the algorithm will consider your post interesting and will show his remaining 90% of the audience, it means that the coverage of publications will be large. Therefore, we are all so often seeing posts with photos of the first snow, a beautiful sunset or children, lemon.

Changes in the models of the posts of posts immediately noticed those who use instagram for professional purposes - bloggers. We talked to a french-blogger from Frankfurt, Guilda, she shared their observations about this:

"I noticed some sharp recession of activity in my account when I did not get a single husky to my post throughout the day. Although usually within 3-4 hours after the publication, I have already gained about 100 likes and at least 10 comments. After I submitted about your problem with other beauty bloggers, it turned out that this is not my content bad, and the new algorithm entered into force. "

New involvement

Another way began to be taken into account the percentage of involvement (Engagement Rate, ER), which now shows how much you have a living public and do you really read. From this point on, the system with cheating of bots, massfall and massing gives a failure. Mutual subscriptions and comments in one word do not add you the percentage of involvement. These frauds stopped being a panacea for promoting accounts. After all, if you have several thousand accounts of bots, it does not yet mean that the audience really spends a lot of time in your account. Even if you have a delighted comment with one emoticon or the word "beautifully" under each post, it is still not considered to be activity.

According to the new rules of the algorithm, as many bloggers are noticed, comments should consist of at least 4 words. And the algorithm takes into account only those likes that the post scored during the first hour.

However, officially infrared this information was not confirmed. The public needs to be decided and force to communicate in the comments, conduct dialogues, discussions and disputes. And all this again so that your posts are displayed in the top and saw them as many people as possible, i.e. To increase coverage.
According to the guild, these new rules create great difficulties to bloggers that collaborate with brands. No brand wants to pay a blogger for posting the post if the coverage is small, it is simply meaningless.

Planning Publications in Instagram

This update entered into force only in 2018 and concerns business accounts. Instagram has released a new API with which you can program the publication of content on the platform. Previously, it was possible to do this only through third-party programs for creating posts and reminders in the calendar. The users came push notifications to the mobile application and needed to enter the app and publish the post manually. With the new publication API, you can schedule a profile. For SMM managers and a marketer, this update will be very useful.

Additional tools for 2016-2017

• Hashtegi.

Previously, hashtegi did the navigation on the content easier. With their help, it was possible to quickly find photos and post on the desired heading. The more you came up with hashtegov to the post, the better it was for you and your subscribers.

Now hashtegi is also used to rub the content. But their number and accommodation works a little differently and you need to use them carefully. If earlier it was considered effective for promotion to put up to 30 tags to the photo, then on the new rules it will already be spam.

Put no more than 5 hashtegov and, at the same time, each time they should alternate them and add new, non-repeating marks to constant.

In order for the new algorithm to actively advanced your entry on the desired tag, you need not only to monitor the amount, but also be accommodated. Hashteg must be in the text of the post itself.

Thus, the tag to the photo, to which, left a comment and likes, all your subscribers can get into the top, and this, in turn, will increase coverage. This will help make a noticeable publishing not only for your subscribers, but also for all users interested in this hashteg.

If you track posts on some kind of category, you can subscribe to the hashteg, without signing at the same time at the account itself. At the same time, it is important to pay a report that the chance is not excluded to turn out a lot of spam, for example, by the "Food" tag. Not for all it will mean "food".

• Stories and live broadcasts.

In 2017, Instagram adds a new content format: Stasts (stories) - 15-second video publications with a 16: 9 format, which are saved in a 12-hour news feed. The format is very similar to Snapchat. In Stork, you can publish photos from the gallery that were taken for the phone in the last 24 hours.

History gradually updated the functionality and features appeared:

• Mark another profile
• Add hashteg
• Insert an active link to third-party site

Leave comments to the stories can not, but you can respond, answering it in private messages.

Live - Video broadcasts in which all your subscribers can also participate. During the direct ether, the account owners can see comments that Folloviers are sent. Video broadcasts are displayed in the section with other stories and are also saved in the tape for 12 hours.

Not so long ago, it was possible to create a refinement and maintain a story in selected publications. There they will be stored until you delete them.

To make headings, you need to collect stories in the archive. To do this, you need to activate the desired mode in the settings. The icon is on the profile page in the upper right corner, press and see the following:

The storage archive will be replenished after they disappear from new ones. After the publication, you can create a rubric by clicking on "allocate". And in the future, from all stored storage, you can choose those that are suitable for the desired heading and add them to the "current".

Guild advises to use storage for the announcement of publications.

• Recommendations.

If your subscribers are a healthy lifestyle fans and constantly laugh an account with beautiful photographs of food and recipes, then you may begin to appear in your ribbon. Such publications marked "selected for you".

• Statistics.

In 2016, business accounts appear with the ability to collect statistics on the coverage of publications. For many brands it became a real salvation, since now the promotion of bloggers becomes more understandable and transparent. You can see what coverage received this or that publication from a popular blogger. If it is a story with an active reference, in statistics you can see the number of clicks on it.

How to make brands to use instagram innovations

All these new opportunities are designed to motivate users more time to spend on the unacces of instagram. If you correctly use these innovations, they will become excellent additional tools in the brand marketing strategy piggy bank.

According to the study data for 2016, the BRAND Networks marketing agency, the share of video advertising has grown from 30% to 65%. And by 2020 will take 80% of all Internet traffic.

Run advertising in video format.Many brands actively use advertising in instagram, which can be run directly from the application. Posts with gifs, photos and video are increasingly found in the ribbon. All this is very similar to advertising publications in Facebook.

Invent your hashtegi. For promotional campaigns, you can come up with a branded hashtag to make it easier to track activity. As, for example, it made a network of German supermarkets Lidl in Spain. Hesteg PLANDEPRIMAVERA was invented for advertising the line of goods brand Deluxe. This line was sold in network stores at a promotion discount for 2 weeks. To attract attention, the network launched such a campaign.

To seriously take the story. The Wiltoncake brand actively uses the story for the announcement of the direct ether in Faisbook and sells goods.

What to remember

Instagram continues to develop and enter more and more new products for the audience did. To actively develop a profile, you need to understand a little in the video content and truly interested in subscribers. Bots and "non-residential" profiles no longer bring benefit to promote account.

Several tips, how to prepare an interesting video content for Instagram from the guild.

1. Working on the video scenario, it is worth considering that most often watching the video will be without sound, so the plot should be captured in one picture.
2. The roller should be short-lived - the average duration of 1 minute.
3. And dynamic, otherwise it will not look until the end.
4. If titters or text are planned on top of the video, it is better to take advantage of a special shield for text.

As for involvement:

1. Be careful with the purchase of comments and likes. It is unsafe and not recommended, but still works.
2. Join the blogger community in Instagram, choose several interesting accounts with similar subjects. Watch for updates and comment. Then these bloggers will comment and lick your posts in response.

Perhaps it resembles mass flossing and massacing, but in this case the bloggers with similar topics play the role of influenusers. They do not harm your reputation, but on the contrary, will help expand topics for publications, because you can create collaborations to increase the coverage of publications and the number of follovers.

Show all content

Surely you have already heard about such a concept as the content plan, they talk a lot about him and everywhere, but the fact of the matter is that everything ends with one conversations.

Make it units and very in vain, let's figure it out what it is for the tool and why it is still to make it.

Everyone is spoken

I will give a few examples: today you are filled with a pile of ideas, and in a week you can not think of anything.

Or an unexpected situation happened, and you do not have the opportunity to enter the Internet and download the post. What about holidays?

Forget to congratulate your favorite subscribers, and everything, from the heart of Vaughn, an assdition, hello. To avoid this to avoid, the content plan for social network will come to the rescue.

Content plan - Pre-compiled schedule of posts publishing with the already selected for a certain period.

This tool will not save you from all the troubles and the more will not make your account popular only at the expense of your presence, but it will make very good things for which you tell him thank you very much:

1. Do not break your head that you will lay out tomorrow;
2. Analyze what is better and what went worse;
3. Create a logically successive touch chain;
4. Lay out a variety of content.

But it is not worth relaxing even with the content plan, as to be in the top, you need to quickly respond to change in trends and events here and now, which means do not think that making it once, you will bury this idea forever.

Important. If you want to spin your page in Instagram completely free, then click on the link and use the BOSSLIKE service. And this service will help you earn on your instagram.

Make a content plan for instagram

First, we will figure out how the content plan looks like and how to make it, and only then consider it components.

As a basis taken a general content plan template. It looks easily - the table in Exel with a complete description of the post. In order for you to understand it easier, look at the example of the form.

Sample Content Plan

Before you make a table for content in Instagram, you need to answer the main questions: to whom? How often? When? Where? What? You do not need to panic, then I will cut it in detail each of them.

Imagine that you already know all the answers, and you have a definite picture in my head. Now you can begin to prepare the content plan for Instagram.

Step 1: Draw a table in Exel, specify all the information, according to the example, see, it will not duplicate it.

Step 2: Specify the days of the week and the release time of the posts, the example you can see in the picture below.

Days of the week and time of posts

Step 3.: Write the site and view of each post. And in order not to make a mistake, I designated them with color, it turned out more clearly.

Even separately allocated Storsith, and all because the formats of publications for the storage and tape are different.

Playground and view of the post

Step 4: Fill each post: picture / video, text, link / geolocation.

I will not fill in the content plan for a week, I will show you only one record, and then everything is analogy.

Filling post

The main thing is to remember that you should describe the post in such a way that you do not have any questions when you publish it.

Just copied everything and posted. That is, the photo must be already processed, and the text is decorated, with the rest and so understandable. Congratulations, now you have a ready-made blogboard blog in Instagram!

If you are not enough information and you want to explore the topic of the content plan in more detail - see different forms, familiarize yourself with examples, then read our article.

Do you want to easily simplify your life and say that there is an application for planning content in inst?

They are called planners, which is quite logical. And instead of publishing posts manually, you can use these programs.

The principle of them is the same as in the content plan, you just pour all the information.

They help to save time. And you still will not need to start an alarm clock on the phone, so as not to miss the publication time. Take and use:

I will not insist on using a specific program for posting in Instagram, see the interfaces and choose which planner you like more.

Services are paid, but believe me, for such a precisely worth paying. The functionality of the software for content is similar:

1. postponed posting posts;
2. autoware of publications;
3. statistics;
4. patterns;
5. analysis of a better time.

Rules of compilation. IMPORTANT!

We dealt with the main concept, now let's look at everything in more detail. If 5 years ago it was possible to just throw a picture in the ribbon and she collected thousands of likes and, now it does not ride.

It is necessary to turn on the head and do everything in the mind. However, it is for this that you are here.

1. Who?

Any product has its own buyer. Therefore, I will not be clever, and I will say a simple truth - the theme of any content should be aimed at the public interested in your topic.

For example, you have a white blouse shower account account for girls, making a client avatar, you will have this:

1. General information: Natalia girl, 30 years old, married. Works in Sberbank Manager. There is a child - 7 years.
2. Income: Total sn for a family of 85,000 rubles. Live in Moscow, apartment owned, there is a car and a garage.
3. Hobby: In his free time he is engaged in family and goes to the sport. Hall. Once every two months travels with family to the store for clothes.

Based on this, let even a mini-portrait, we already see that Natalia works in a banking structure according to the classic scheme - from morning to evening.

That is, in Instagram, it can enter either in the evening after work and home affairs - after 21.00, or at lunchtime.

Stripping from the place of work, we conclude that Natalia as the manager is important a business style in clothes - 5 days a week, so for part of the content we will use examples of business images and combinations in clothing.

And additional content, since Natalia has a child, we will tell you how to properly remove various spots with white blouses.

2. How often?

Although, of course it is also an approximate, as the truth will show only tests. But still let's run in orientations.

Posts in the tape:

1. Entertainment accounts: every 4 hours.
2. Business accounts: Maximum 2 per day, minimum 1 per day.
3. Bloggers: from 2 to 4 per day.

Posts in Storsis:

1. Entertainment accounts: from 1 to 10 per day.
2. Business accounts: from 1 to 3 per day.
3. Bloggers: from 1 to 10 per day.

In order not to miss with the amount, remember the main rule - your posts must be not frequent so that they are always waiting for, but at the same time not rare so that you are not forgotten.

How much is you, thinking or write in the comments, and we will definitely help the Council.

3. When?

In our large country with its numerous time zones, the promoted brand is difficult to identify a convenient time to publish posts, because when some followers just woke up, others are already bedding.

Therefore, with this situation, it is better to choose the time that is convenient for most of your active customers.

And this is not the time that everyone is laying out on the Internet, allegedly, in the morning the peak of activity at 11 am, and in the evening at 19.00.

In your case, it can be completely different numbers. And to find out this, you do not need to go to the shaman, just look at the activity in your own account (pre-switched to).

Statistics

In case you have not yet collected or you are a lover get ready-made solutions, show you the coordinates you can direct your efforts:

1. If you are young people, their activity falls on day and night.
2. If these are working, then they are most active at breakfast / lunch and on the way to / from work.

By the way, how to determine the time for the publication we were viewed in the article, it is lower.

If briefly, then write all day after the clock / minutes of your ideal client and understand when it makes the most prohibited action - it will be launched in Instagram.

4. Where?

With the advent of Storsith, instagram users were divided into 2 camps: ribbon lovers and storage lovers.

That is why it is necessary to use these two sites in parallel to increase subscribers. Each of the sites undoubtedly have its advantages.

Storky:

1. Polls;
2. Gifs;
3. Live ether;
4. Smile responses;
5. Answers in.

Tape:

1. Bulk text;
2. More hashtegov;
3. Comments;
4. Carousel;
5. Form style.

Not so long ago, Instagram had the opportunity to share the post from the tape to Storsith. Use this feature when you need to cover the maximum number of subscribers.

In order to sort out all the nuances of Storsith, I recommend you read the article.

Types of posts or what?

In order for the content plan to work type-top, it is important to understand what type of posts lay out how to alternate them and break on the headings.

At the same time, I repeat to the hundredth time, do not forget to repel from your subject, niche and target audience.

1. Sales

The meaning of any account is sales, so with this type of posts and begin. The first thing I will say, they should not be abused, in order not to irritate constant pressure on the purchase of your product.

And I will say the second that even with all the simplicity there are small but important nuances:

1. Show price. Customers do not want to spend time on request price and, moreover, to wait for a response;
2. Specify Contacts. And then everyone likes everything, but no one will understand what to do to buy;
3. Write a link. If you sell through the site, do not forget to say that reference to the profile description;
4. Watch the terms of delivery and payment. To do this, you can even make a separate page in the menu.

Moreover, it is not necessary to understand the banal photo banal with the words "buy-buy", you can go more interesting and original solutions.

And as care for you, I post such options for modeling:

1. Product description;
2. Stocks;
3. Reviews;
4. Announcement of new products;
5. Auctions;
6. Discounts;
7. Interacting with partners.

In general: the highest pilot is. This is when you sell without selling.

For example, if you sell furniture, lay out posts, accompanying their upholstery care tips, master classes for the manufacture of furniture with their own hands or repair of broken products.

Selling posts are often ordered by bloggers to promote account. And if you want to use this way quickly and safely, as well as find a blogger with a suitable audience, I recommend using the stock exchange.

2. Entertainment

Subscribers need to entertain, otherwise they are bored in your profile and go to competitors.

Well, okay do not look at me like this, it is a fraction of jokes. You just should not forget that first of all instagram, like all the other social networks, was created as entertainment.

Entertainment post

Entertainment posts create an atmosphere of distraction and relaxation, they help the audience become more loyal to you.

And the big plus of such a content is that it is better if you are lying, save and comment, well, you understand what I mean.

So that you do not think that under entertainment content, I mean not only funny pictures, I prepared a list for you, borrow:

1. Business news;
2. Tips - useful (and not very);
3. Humor / memes;
4. Stories from your experience;
5. Motivation;
6. Congratulations;
7. Collections (books, music,).

3. Information

Probably you guessed why you need such content? That's right, it heats and allows you to arrange.

With it, you can dispel the most terrible fears of subscribers who relate to your business.

In other words, make it so that from the state ", he went to" ready for everything. "

It sounds perfect, moving to the examples: you can show the production process and thereby convince users that the materials are really high-quality.

You can still describe in detail how the goods are delivered and what to do in emergency cases, let's say if the goods are lost on the way.

Information post

Such posts you create a trust relationship with subscribers, this is a very important point.

And all because the more confidence in you, the higher the chance of buying. But what to write - ask you to work? The answer is simple:

1. Instructions;
2. Lifehaki;
3. Polls;
4. Master classes;
5. Production processes;
6. Order assembly stages;
7. Reviews of goods / services;
8. Expert opinion;
9. Personal experience.

Ideal proportion in general content plan: 30-40%

4. Engaging

The main task of involving content is to force the subscriber to make a key action. It may be like, comment, saving or repost.

And instagram, as you know, a tricky thing and if he sees that the subscriber interacts tightly with the profile, then it will show it more often.

Inby post

But now users have become visible (sorry for French) and to lure them, for example, a comment becomes quite difficult.

In order to avoid such a problem, you need to prepare a standing gift (if it is a contest) or to hurt for living - provoke.

And as it should be, I simplify your life and give topics to engage in posts, use on health:

1. Games;
2. Contests;
3. Useful lists;
4. Discussions.

Ideal proportion in general content plan: 10-20%

Registration of posts

Remember the beaten phrase "Meet your clothes ...?! So in case of instagram, all that is.

If your post is so-so, then the result will be no better. And since we are learning to capture the world here, it means that the topic of registration of posts cannot bypass this material by the party.

Text

You should not neglect the text, the description should always be, it helps to involve the user.

There is a big misconception that the main thing is in Instagram, not the text. But the farther, the more we see that the pictures of all the same type and all licked to ideal, and therefore we give priorities to those who else and write well.

Important. Looking for a specialist who will write posts in instagram for you? Then press the link -\u003egocontent.ru. A flurry comments and saving to you are provided.

Technical features Instagram allow you to write text up to 2,000 characters with spaces. This is about 1/3 of the page of the text.

But remember when viewing the news feed, we see only 90 characters under the picture. This means that the first lines should be written in such a way that readers want to press the "still" button.

To touch on the feelings of reading, make response, laugh, be angry, sympathize or reassured memories.

You can even provoke, but you need to be careful. For example, see how the information is delicious through the text:

Text

Or here is an example when the text does not tell, but involves. Again, it seems to be banal information, but with the help of one picture we could achieve such a result?!

An example of involving post

Text design, like the picture in Instagram, should be beautiful and attracting attention.

The text should be divided into paragraphs, you can make it using points, smiles or you can use invisible signs (copy to health) "⠀⠀⠀⠀".

And also, since the font size cannot be changed in instagram, make it fat or underlined, then use Emodi to highlight the desired moments or select the desired word using hashtega (then they will be highlighted in blue).

But do not overdo it with excretion, and because of the large number of smiles and hashtegov, the text can become unreadable.

Photo

For a long time, it is known that instagram is a visual network and more users enter to just extract beautiful pictures.

That is why, in the profile every photo - the face of your business. In order not to pour water and do not speak uppercase truths, just look at the general requirements, although you know them yourself:

1. Post a good quality photo of at least 1080 x 1080;
2. Make more frames - will make something to choose;
3. Use more emotions in the photo, it must be cling;
4. Give pictures, bright colors are better perceived;
5. Create your own filters and your account will be different;
6. Treat photos in one style - create a holistic picture of the profile;
7. Make a photo of details and full images - you can diversify the profile;
8. Take pictures with good lighting or daylight + wipe the lens (yeah, it helps it very much);
9. Add a contrast text if it is needed and original fonts in the photo to be different.

Just tell you frankly, if you have photos of disgusting quality, it is better to take advantage of the stock pictures than to post your own.

"But how to differ?", - Ask me you. In fact, everything is much easier than it seems.

Stock Prices

Unusual solution, agree? Even with stockplacks you can make your own style and win on the background of competitors.

But there is one big one: please do not take pictures from Yandex and Google search, take advantage of high-quality stock sites:

All services have tags for which images are divided and choosing their own style, in the future just look for it according to the appropriate tag so that everything is in a single style.

Video

Oddly enough, according to statistics, video content is greater popularity than ordinary photos.

But many users either do not know this, or they have other reasons for the refusal of this wonderful tool.

And as I said, the subscribers are lazy, so it is easier for them to watch the video than to read the long text.

By the way, it also enhances the involvement, and all because users stop longer on your account to see it.

Video in instagram

Quality video content comes well both in the tape and in Storsith, differences in the requirements.

If you can remove the videos for the Storage video, make it more alive and real, then there are certain requirements for the video in the ribbon:

1. Duration of video from 3 to 60 seconds. It is better to fit in 15 seconds to maximum not to lose the attention of the public.
2. The video can be removed with small segments, and then glue in programs by adding effects, text, sound.
3. If the video is loaded through the computer, the size must be no more than 1080 p, otherwise the instagram sifurs himself and you lose in quality.
4. Do not forget about the lighting and good song, give preference to square rollers, because They are more suitable for instagram format.

Lifehak. If you have an account in one style, and the video does not fit into it, then add a cover to the video that will rise on top of the roller and will not spoil the holistic picture of the profile.

Form style

What is corporate identity? This is the very raisin that clings subscribers. She makes returning to your profile again and again, and the competitors in the meantime, the elbows are maliciously biting.

In order not to raise, look at the account of the account with the branded style and without it.

Without style / with branded style

Do you feel the difference? Account with branded style looks more bright and interesting, it clearly attracts attention.

On such an account, you can even subscribe just because it is beautiful, (well, and then the operation of the content).

As you understand, the company's corporate identity is similar to the company. It also consists of a variety of different elements that fold into the overall picture:

1. basic color gamma;
2. simplicate filters;
3. certain Emodi;
4. own hashtegi;
5. the same writing style.

The corporate identity should apply to all components of the content. If you do not have it, I advise you to search for beautiful accounts and inspire them, at the same time and see how competitors do and what can be distinguished from them.

Amplifiers

Let's talk about tools with which users can easily find your publications.

Tools are easy to use, but there are many who forgets about them, do not allow you to make the same error.

If you want to strengthen the account even more, then I recommend adding a multiple to the profile.

It will allow you to contact you directly through messengers, as well as place several links, instead of one. To do this, just follow the link -\u003e taplink.ru (in the promotion "Inscale7" 7 days for free).

Hashtegi.

Geolocation

It is not particularly about to speak about anything, except that once again remind you that geolocation serves as a search and when writing a post about it should not forget.

Geolocation - It is the geographical location of the object.

Geolocation

When you go to geolocation, the user opens not only all publications with GEO data, but also a map indicating a specific location. Good tool for offline business.

There are no special rules for geolocation, but I will still give you several recommendations, how to use geo for different cases:

1. If you use geo to attract subscribers, then specify the most popular places;
2. If you celebrate the place you like to geolockation, then share useful information;
3. If you form awareness, check the location of your office or store.

Content analysis

After you have decided on the content strategy, interesting posts have come up with a content plan, it is necessary to analyze the work done.

We need to know whether we have an effective content plan or it is worth changing something in it.

Analyzes are not difficult and make them necessarily. They will help you to track the reaction of subscribers to certain posts, will show what the post went, and which is not, what a head page liked it more and what to pay attention to.

Short-term analysis (Every week is done):

1. Select the post - leader and post - loser.
2. Determine the overall features in popular publications.
3. Use this idea in the Content Plan of Future Posts.
4. Determine the reason for the failed posts and exclude it.
5. Disassemble the bones of subscribers - Likes, comments, subscriptions ..

Long-term analysis (Every month is done):

1. Choose the most popular post and create it like.
2. Analyze articles, determine the most popular description style and use it.
3. Delete the most unsuccessful post and do not do this anymore.
4. Compare previous content plans and identify their strengths and weaknesses.
5. Look at competitors, define their pros and cons, borrow (just do not forget to add your corporate identity).

Briefly about the main thing

In order to save a lot of time and nerves, and at the same time make your profile interesting, take in the habit of creating a content plan for instagram.

So your profile will always be filled with high-quality content. And so that you feel even easily, use applications for content planning.

This will allow you without a fuss and stress to engage in more global affairs and carefully think over the ideas in the future.

And he will give an understanding what posts / headings subscribers like more, on what to do emphasis, and what to remove.

Important. If you have been promoting the account, I recommend connecting, through a special ZenGram service (in the promotion "InscalePromo" you will receive a 20% discount on everything).

Competently compiled content plan - half of the success. In any situation, your post will be prepared, and the page will remain alive. Pre-thought-out topics will acquire high-quality design. We share recommendations how to write a content plan for instagram, tools for its implementation and ideas.

What is the content plan for instagram

The content plan is the schedule of posts, which is compiled in advance. His task is to provide regular page activity and not lose customers. To create you need to understand well in the selected topic and be able to tell about this audience.

How to make a content plan for instagram

Step 1. Decide with the view of the account

What types of profile in instagram are:

1. Training. Your client page will find useful and practical information: from explanations of incomprehensible things to simple instructions how to realize anything in life. If you sell clothes, tell about modern trends, classics, share tissues about the tissues, colors and everything that will come to mind. Show you a professional in business, and customers will pull out.
2. Motivating. Now popular set goals and move towards them. People need support. For example, you sell sports equipment. Subscribers see in the tape of his photos with an inspiring quote, and possibly the history of a particular athlete. Each post is complemented by product information.
3. Blog. Select the theme close to the product. Publish stories, thoughts, useful lifehaki. In a word, enter a regular blog. Information about the product and links to other sources indicate in biographies. Pluses of such a management: Advertising is not imposed and looks like a native.
4. Score. Publish photos of products with detailed information, be sure to pointing the price. Dilute selling texts with informational, entertainment and personal materials. Are you engaged in flowers? Tell subscribers, what bouquets can be brought to a wedding or how to give a man right. Add a funny photo on topics. Share your story as a rose has changed your views.

What page are you ready to lead?

Step 2. Word the goal of promotion

Why did you start instagram?
Possible options:

• expansion of the audience;
• attracting traffic on lending;
• increasing brand awareness;
• improving company reputation;
• informing about products and discounts.

Not the entire list. Find your goal and stick to your achievement plan.

Step 3. Sewage Structure

You know the type of your profile and the goal. Relieve yourself when determining the prevailing content on the page. What will you post more often, but what's less? For example, 60% - informational posts, 20% - selling and 20% are entertaining. The shares help not be knocked out with logical filling.
Do not impose selling texts, try to dilute them with another type of content. Variety increases competitiveness.
Blogs need one or two topics that will go through all the material.
Do not neglect your personal stories: subscribers love to read about living people.

Step 4. Think what information about the company should be conveyed

Sewing the pluses of the brand. Approximate ideas:

• quality product;
• original approach to business;
• useful information;
• care of the client.

Make your own rules on records that meet your requirements. Focusing that the company wants to convey to the audience, and that subscribers, in turn, expect from the brand.

Step 5. Make a schedule

1. Consider what will be posts, specify the topic.
2. Pick up frequency and time for publications. Read more: "".
3. Fill out the schedule.

Start creating posts. During the creative process, ideas often arise, as to write something else. Record them separately. Filter repeating or unsuccessful, edit the remaining.
Pay attention to topical posts that everyone will soon know. They must appear outside the schedule. Subscribers will see that you live these moments with them.

Where to inspire and take the material for posts

1. Categories for subscribers. Ask them what they want to know about. Exclude ideas not your format and proceed to implementation.
2. Commmary communication. Often during discussions, you can learn a lot of ideas.
3. Thematic groups and channels in other social networks. Track that popular in your area. Write your thoughts or comments. Process information for instagram format.
4. Competitors. What topics do they have success? What are discussing? You do not need to steal, write from another angle.
5. Old posts. When the audience has grown, you can offer a selection of high-quality old posts to interest it and increase the involvement. This also includes headings with popular posts for the month.
6. Guest posts. Publish entries from subscribers or experts.
7. On the Internet, ready-made ideas for bloggers and businessmen are constantly published. Watch your topics and look at what people write about what they ask in the comments. The most frequently discussed topics write out yourself. Find the ready-made lists, and appropriate items to edit yourself.

Content Plan for Instagram: Sample

Let us give a few examples as you can arrange a content plan.

Ready photos for posts can be combined in the gallery. Preview will help navigate the best location.

In addition to developing a content plan for instagram, the owner of the page must be able to analyze the resulting results and make edits to a new schedule.
Analyze posts for the week. Select the most popular posts. Compare and write down that there was a common in them. Do the same thing for unpopular. Make edits in the chart next week.

Applications for Content Plan for Instagram

1. Planoly. The tool is available in mobile and computer versions. What does he do:
   - adds content in photographs, video and carousel format;
   - picks hashtegi;
   - works with text;
   - sets reminders;
   - divides a photo on the part to display one large in the profile;
   - downloads from Google Drive and Dropbox;
   - looking for photos in drains.
   Paid application. 30 trial photos per month are available. The price of a subscription depends on the number of accounts and time of use. Approximate range: 600 - 3.250 rubles.
2. Later. Test period - 30 photos per month. The program works with simple statistics, sends notifications, looking for hashtegi. There are sharing functions for the team. Tool completely in English. Video can only be published when connecting paid tariffs.
3. Buffer. The free version of the application is available for one account. Paid Buffer for Business has a two-week trial. Detailed analytics with comparison and statistics sorting functions. Available functions for working with administrator rights and other team members. Export, save the data at any time and add them to the reports with one click.
4. Content Office is another content planner for instagram. Works with photos, video. Available templates for posts. Selects hashtegi and edits text. The user can edit information about himself. The program has a better analysis for posts. Paid subscription allows you to pass up to 10 accounts at the same time. Contains sections with training and advice on creating quality content.
5. PREVIEW. The application is available in English. In the basic functionality, work with text and photos is available, you can select hashtegi. Working with the content plan without registration. The paid version offers detailed and high-quality analytics of pages: both their own and competitors. Contains built-in photo editor.

Let's sum up

Determine the profile type and content structure. Take advantage of the recommendations and tools, create a ready-made content plan for instagram.